Privacy Policy

Westbourne Associates Pte Ltd
Website: http://www.westbourneassociates.com
Last updated: 2026

1. Introduction

This Privacy Policy explains how Westbourne Associates Pte Ltd (“Westbourne Associates”, “WA”, “we”, “us” or “our”) collects, uses, discloses and protects personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

This policy applies to all users of this website and to individuals who engage with us through our services, programmes, workshops, coaching engagements, events, communications and digital platforms.

By using this website or providing your personal data to us, you agree to the terms of this Privacy Policy.

2. Personal Data We Collect

We may collect personal data including (but not limited to):

  • Name, email address, phone number and contact details
  • Company name, job title and professional information
  • Programme registrations, event attendance and participation details
  • Coaching or facilitation information provided voluntarily by clients
  • Website usage data, IP address, browser type and analytics data
  • Communications with us via email, forms or other channels
  • Data generated through the use of digital, analytics or AI-enabled tools

We only collect personal data that is reasonably necessary for our business purposes.

3. Purpose of Collection, Use and Disclosure

We collect, use and disclose personal data for purposes including:

  • Delivering coaching, training, facilitation and advisory services
  • Managing registrations, programmes and client relationships
  • Communicating with you about services, events or updates
  • Improving our website, services and user experience
  • Personalising content, communications or recommendations
  • Conducting analytics, research and internal reporting
  • Complying with legal and regulatory obligations

Where required, we will obtain your consent before using your personal data.

4. Use of Artificial Intelligence (AI)

We may use AI-enabled tools and systems to support our business operations, including:

  • Customer relationship management and engagement analysis
  • Website analytics and performance insights
  • Personalised content or programme recommendations
  • Automated insights to improve service quality

When AI is used:

  • Personal data is processed in accordance with the PDPA
  • AI outputs are used to support, not replace, human decision-making
  • Individuals are informed where AI materially influences services or outcomes
  • You may request clarification, opt out of certain AI-driven processing, or request human review where applicable

We do not use AI systems to make fully automated decisions that have legal or significant effects without human oversight.

5. Cookies and Analytics

This website uses cookies and similar technologies to improve user experience and analyse website performance.

5.1 What Are Cookies

Cookies are small files stored on your device that help us understand how visitors use our website.

5.2 Types of Cookies Used

We may use:

  • Essential cookies for website functionality
  • Analytics cookies (e.g. Google Analytics) to understand website usage
  • Performance and preference cookies

Analytics cookies collect aggregated and anonymised information and do not identify individual users.

You can control or disable cookies through your browser settings. Disabling cookies may affect website functionality.

6. Consent and Withdrawal

Where consent is required:

  • Consent will be obtained clearly and explicitly
  • You may withdraw your consent at any time by contacting us
  • Withdrawal of consent may affect our ability to provide certain services

7. Disclosure of Personal Data

We may disclose personal data to:

  • Service providers supporting our IT, CRM, analytics or digital platforms
  • Programme partners or facilitators (where relevant and with consent)
  • Regulatory or legal authorities where required by law

We do not sell personal data to third parties.

8. Protection of Personal Data

We take reasonable security measures to protect personal data, including:

  • Secure cloud-based systems
  • Access controls and authentication measures
  • Encryption and secure storage where appropriate
  • Internal policies and staff awareness on data protection

9. Retention of Personal Data

Personal data is retained only for as long as necessary to fulfil business or legal purposes. When no longer required, data is securely deleted or anonymised.

10. Your Rights Under PDPA

You have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Withdraw consent for use of your personal data
  • Request information about how your data is used, including AI-related processing

Requests will be handled within a reasonable timeframe in accordance with the PDPA.

11. External Links

This website may contain links to external websites. We are not responsible for the privacy practices or content of external sites. Users should review the privacy policies of those websites independently.

12. Social Media Platforms

Engagement through social media platforms is subject to the terms and privacy policies of those platforms. We recommend users exercise caution when sharing personal data on social media.

We will not request sensitive personal information through social media channels.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory or operational changes. The latest version will be published on our website.

14. Contact and Data Protection Officer

If you have questions, requests or concerns regarding this Privacy Policy or our handling of personal data, please contact:

Data Protection Officer
Westbourne Associates Pte Ltd
Email: agi@westbourneassociates.com

This Privacy Policy is governed by the laws of Singapore.