Hi, I’m Agi

“Agi is someone you immediately feel at ease with — I can’t thank her enough
for her sensitivity, enthusiasm, and importantly, her determination
to help me reach my full potential”
– Dean

Agi is a wonderful coach – insightful, creative, professional and
exceptionally understanding. Look no further!
– Annabel

Come away from sessions feeling energised, refocused and positive.

Agi Heale is a Certified Co-Active Coach (CPCC & PCC qualified) and a Certified NLP Practitioner. Agi is also a registered ICF Mentor working with, and supporting, other coaches.

Prior to becoming a full-time coach, Agi worked in Financial Services recruitment for six years as a Director managing three teams and reported directly to the board. As a result, Agi is well-versed with the challenges her clients face on a personal level.

“I understand the pressure you are facing. It was only when I had coaching did I move from feeling helpless, to knowing that I had choice. I want to give clients the same choices”

Since recruitment, Agi built a London coaching practice in 2015 working with both corporates and individuals and running workshops. She moved to Singapore in 2018 and set up Westbourne Associates focusing on coaching professionals through challenging times at work. 

Agi was born in the US, grew up in Hong Kong, studied in the UK and now lives in Singapore with her family. As a result, she works with clients cross-culturally, and is confident coaching people from all walks of life.

Agi has also written her first book, Generation Panic, filled with tools & techniques for anxious professionals to get back on track, which is being published in May 2021. Find out more at http://www.generationpanic.com

Listen to an interview with Noomi where Agi talks about her process, results and background:


Coach Training & Qualifications

imageedit_1_7894205089 Certified Professional Co-Active Coach (CPCC) through the Coaches Training Institute (CTI), over 200 hours training with CTI, the largest in-person coach training in the world 

imageedit_1_7894205089 Member of the International Coaching Federation and an Accredited Professional Certified Coach (PCC – over 500+ logged coaching hours with clients and in line with & adhering to the ethics that the ICF upholds)

imageedit_1_7894205089 Neuro-Linguistic Programming (NLP) Practitioner trained with International Teaching Seminars

imageedit_1_7894205089 Coaching for Business Certificate – City University

imageedit_1_7894205089 Certified DDI Workshop Facilitator

imageedit_1_7894205089 Registered ICF (International Coaching Federation) Mentor – working with and supporting other coaches

imageedit_1_7894205089 Certified Hogan Assessor – Administrator & Interpreter of Hogan 360 tool



imageedit_1_7894205089 Advanced Communicator Bronze award, Toastmasters International

imageedit_1_7894205089 BA English Literature 2.i from the University of Leeds

imageedit_1_7894205089 Associate Member of Ladies Investment Club in Singapore – investing in female founded startups in Asia



Agi has coached people wanting to build a resilient and positive mindset at work from a broad range of industries including, but not limited to, financial services, entrepreneurs & start-ups, charity sector and the retail industry. She works with clients around the world.

Drop Agi an email to find out if you are a good fit for each other agi@westbourneassociates.com


Associates – Executive Coaches

Westbourne Associates has links and connections world-wide. For larger assignments, Agi pulls together a panel of Associates. They are all ICF accredited, highly trained and excellent coaches.

The main locations of Associate links are UK, Singapore and Australia, however she has a far reaching network and for some projects can work with coaches on the ground to meet the assignment requirements if there is a need for face-to-face coaching rather than virtual.


Get in touch for a free 30 minute consultation